The Spring Content Council
A radical approach to content creation and curation
A radical approach to content creation and curation
Spryng Editorial
2024-09-02T16:43Z · 5 minute read
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This post has been reviewed and validated by the Spring Content Council for factuality, relevance, and uniqueness.

The Spring Content Council

The Spring Content Council is tasked with creating content that is not only factual and correct, but also entertaining and impactful. The council is made up of the people who believe in Spring’s mission to help people thrive and belong at home and at work.

What Does it Mean When Posts are Validated

  • Any post that makes claims to impact our user’s lives is carefully checked by a Spring expert with knowledge on the topic.

  • A council member is responsible for fact-checking and attributing sources, and running a deep check to ensure the content is unique.

  • The Content Council is also responsible to ensure that the imagery meets Spring standards and that the images have either been uniquely created by Spring or that copyright is attributed to the right artists/creator.

  • We are firm believers in honoring original artists and take a stand for original work and against plagiarism in any form.

Areas of Expertise

While we rapidly expand our content universe, we maintain strict focus on the areas where we have deep knowledge and expertise. The areas where we create content today includes:

  • Coaching and Leadership

  • Corporate Culture

  • Entrepreneurship,

  • Relationship: Parenting, Family,

  • Technology: Artificial Intelligence, Machine Learning, Computer Science

  • Art, Creativity, Design, and Photography

Spring Guideline on Artificial Intelligence

While AI provides an amazing opportunity to create in a multitude of ways, we are steadfast in our belief that a human trumps technology any day.

  1. Human creativity first — Spring values the skills of illustrators, photographers, and writers more than anything else.

  2. AI, like Adobe Photoshop, spellcheck, the internet, is a tool which we can use in many ways — so when we use AI we do it in a way that enhances the creator’s own work.

  3. We respect the original works of artists and hire photographers, illustrators, writers to create original works and thus we don’t use tools that blatantly disregard the original rights of creators.

  4. We keep a high standard of ethics and raise the bar on AI use in our industry by continuously evaluating our stance based on moral and ethical standards.

The Spring Content Council
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Coaching, Entrepreneurship and Parenting

  • Johan Premfors is a former investment banker turned serial entrepreneur and professionally certified coach. He is a member of the global faculty at The Co-Active Training Institute (CTI), where he applies his extensive experience in coaching, entrepreneurship, and parenting. Johan is known for his innovative approach to business and personal development, having co-founded several ventures, including the Spring Platform.

  • Gönan Premfors is a former investment manager and pioneering entrepreneur who became the Middle East's first professionally certified coach. She founded the Coaches Training Institute in Dubai and is a strong advocate for children. Gönan co-founded Spring and is known for her leadership in bringing professional coaching to the region. Her work includes creating workshops like Parentology, which focus on personal development and leadership.

Technology, Artificial Intelligence, and Machine Learning

Donald Tanguay has degrees in Computer Science from MIT and a PhD from the AI and Robotics Lab at Stanford. He has extensive experience in technology, artificial intelligence, and machine learning, having worked on Google Image Search for 15 years. His expertise includes negotiation, operations management, and analytical skills, making him a leading personality in the tech industry.

Data and Cognitive Science, and Research Methodologies

Brent Kievit-Kylar has a PhD in cognitive science, specializing in using semantic space models to understand multi-sensory data. His expertise lies in data and cognitive science, as well as research methodologies. Brent's work focuses on the intersection of cognitive science and data analytics, contributing to advancements in understanding complex data interactions

Art, Creativity, Design, and Photography

Mark Woodward is a seasoned expert in art, creativity, design, and photography, with a significant presence in Dubai. He has helped launch several successful design businesses in both London and Dubai. His work spans various sectors, including hospitality, media, and technology, where he specializes in branding, brand strategy, and content creation. Mark's multidisciplinary approach integrates storytelling and design to create powerful brand experiences. He has also contributed to the creative community by teaching branding and design thinking workshops at the Dubai Institute of Design & Innovation and regional universities

We will update this post as the Content Council grows and as we encounter new ways to approach our mission to create the most impactful and meaningful content in the world.

Please share your thoughts and ideas about what kind of content you would like to see on Spring.

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